Because our family farms are worth saving.
The food consumers and voters living in our major urban areas are farther away from farms than ever. But they are being provided a steady stream of complaints about our farms. Calling our farms “industrial agriculture” and “factory farms,” anti-farm voices make false accusations about the environment, about animal care, about food health and safety, about treatment of our employees and other issues.
We work to bridge the gap of knowledge created by the urban-rural divide. We tell the truth about our family farms, confront the lies and false accusations, and increase the understanding of our customers and supporters in our cities.
Why? Because without the support of non-farmers, farming in our great state will be pushed out by more regulations, higher costs, farm-killing litigation, and loss of consumer confidence.